How to use your client success story to drive sales

Companies are putting their customers on stage and passing the microphone to share their client success story using their products or services. This can be a very powerful form of marketing. Customer testimonial videos are an invaluable form of social proof. They show your product in action, being used by industry peers who may have some of the same challenges as your prospects. They explain the company’s value proposition to new prospects and re-engage old prospects by nurturing them down the funnel.  Case study video can re-position your company and distil your mission down to what matters in your prospects’ eyes.

Why are customer success videos so powerful?

The results are there, too. Approximately 55% of marketers think customer case study videos and client testimonials are the best way to move prospects down a B2B funnel. A customer testimonial video can show the impact that a company had on their bottom line or operations after they implemented your product. These types of Customer Testimonial Videos are effective because 95% of purchasing decisions are driven by our subconscious mind. Future customers may see themselves in your clients, speaking on screen. They may relate to the struggles shared by the customer in the Customer Testimonial Video and want to overcome them too.

Allow their story to be your proof

We have been creating customer testimonial videos for Germany-based manufacturer Kornit for a number of years. We have created case study videos for a number of their clients all over Europe, each one telling of their own success story.

The satisfied customer is a T-shirt printing company called T-Shirts & Sons, who were very happy to show off their printing business and give rave reviews about Kornit.  A video like this shows the product in action in its natural environment and also brings to life the benefits of using that product.  Prospects can quickly see how the T-shirts & Sons’ business operations changed once they implemented Kornit technology.

Let your customer blow your trumpet for you!

This Customer Testimonial Video is an asset that can be something that’s easily passed throughout a prospect’s company as they are evaluating whether or not to buy the product. In only 1 minute and 50 seconds, someone who has never been exposed to the Kornit brand will quickly and easily grasp what the company is about and how the Kornit technology can be used. Customer Video Testimonials are by far the quickest way to get the most amount of valuable information in the shortest time frame

How to get involved

If you are looking at ways to use your client success stories to promote your services to new prospects and leads, increase sales and get your product or service seen as quickly as possible, by as many potential clients as possible, with the biggest impact, then place Customer Testimonial Videos at the top of your marketing tools list.

Don’t know where to start? Don’t worry. Thankfully, you don’t have to do it alone. Captive8 Media & Video is here to help and has worked with hundreds of clients including Box Light, Green Motion, Cambridge Press and more, to create Customer Testimonial Videos of the best quality at a fair price.  You can view just some of the customer testomonials videos we have create by looking at our portfolio.