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7 Type of Video All Businesses Should Be Using
With so many different types of videos out there, it may get confusing on what type of video would best suit the company.
Statistically proven, 87% of Marketing Professionals use video as a marketing tool for their businesses, primarily because video boost their leads by approximately 66% annually, but only if they chose the right video to get in front of the right people.
It is important to know which type of video will suit your business the best, so here are 7 types of video to help you get started on finding the correct format for your business.
1. Testimonial and Case study videos
A customer testimonial video brings your most successful customer transactions to life by allowing your customers to sell your product or service for you. A case study video will resonate with potential customers in such a way that they relate to the problem that your customer had and can see the solution to the problem that your product or service offers.
2. Drone Footage
Drone video production services include video and aerial photographs that enables the client to see a project, property, area or event from a totally different perspective, a 360-degree view from the sky, providing mesmerising scenery and views.
This type of video footage is best for businesses that want to show off their premises, property, or event companies that would like to showcase the venue capacity.
3. Social Media and SEO content
A corporate video is an effective tool for your social media marketing strategy. Any of the formats mentioned can be used to post on your social media platforms, as long as you adhere to the platform requirements.
Video can be used on Twitter, YouTube (obviously), Instagram, Facebook, LinkedIn and so on. Google favours video above photos and text and will rank your website higher for organic SEO optimisation.
4. Animation
Animation can be used to communicate your company values and mission, in a fun and animated way, aimed to inform, educate and stand out above the competition. Animation can also be used to animate a company logo to add a more professional look and feel to the video.
Many companies are using animation for Christmas cards to their customers, as it’s a great way to get a Christmas card with a fun message to a client in a quick email. An added bonus is that it’s good for the environment!
5. Training videos
Training videos capture a company’s business and corporate applications, for example management training, IT software solutions or Health and safety.
Traditional training sessions are becoming more and more difficult to host, especially with current group size restriction which may become the new normal. Plus, training days can become expensive due to venue and travel costs.
Delivering accurate, informative and comprehensive training in video format can be a huge benefit for small businesses as it can be used repeatedly without incurring extra charges.
6. Corporate Event Video Coverage
Those who watch your corporate event video not only learns about your product, but also about your company values and commitment to quality.
When the video is done professionally with high end video cameras then this will reflect on your company’s commitment to high standards and quality.
Corporate Event Highlights Example
7. Virtual Video Tours
A virtual tour is a great way for potential customers to experience a building, venue or establishment, getting a sense of the culture, environment and ‘feel’ of the services provided.
Examples of virtual tours are school tours, house tours and university classroom tours.